MKT-101 ; Principles Of Markeitng

This is an introductory course for undergraduate students who do not have any prior knowledge on Marketing. This course encompasses an introduction to the modern and strategic marketing, and also deals with the evolution of marketing and about the different factors affecting business in different environment. Moreover, through this course, marketing functions are analytically introduced within the context of building the appropriate marketing mix and consumer research is also introduced with special emphasis on the behavioral aspect.

Attached Files

  • Course outline_MKT 101
  • course outline_ MBA-507